Proposal — Manual Ford Off-Road Project

©THE FORCE offers immersive design + visual experiences

for brands : Ford, Coca-Cola, Heineken, Budweiser, Itaú, Ambev, Santander, Stella Artois [...]

+55.11.98624.3000contato@theforce.cc
BRSão Paulo, Brazil

©THE FORCE creates immersive brand experiences.

THE FORCE is an agency and production company that combines art and technology to create expanded narratives and surprising experiences. We specialize in visual identity development, immersive environments, and cutting-edge event production that transforms brands into unforgettable experiences.

With over a decade of experience in Brazil, North America, and Europe, we develop complete projects, from visual identity conception to physical space execution, serving global brands, cultural institutions, and entertainment venues. Our expertise spans from brand design to club architecture, always using the most innovative creative and technical approaches.

PROJECT

MANUAL FORD

OFF-ROAD

SURVIVAL KIT

Client: Wieden+Kennedy | Contact: Patricia | Date: July 2025 | Delivery: End of September 2025 | Volume: 300 units

  • +100 Technical Utility Jackets - Functional automotive manual aesthetic
  • +100 Modular Sleeping Bags - High thermal performance, ultra-compact
  • +100 Ultracompact Tents - Lightweight, foldable, quick assembly
  • +Integration of original Ford manual as physical element
  • +Technical development from prototyping to final delivery
  • +Exclusive visual language with strong off-road connection
  • +High-performance materials and intelligent finishes
  • +Complete quality control and supplier coordination
CONCEPT

AUTOMOTIVE

SURVIVAL

"Manual Ford Off-Road" - Technical Utility Products

Creation of three high-performance utility products that:

  • +ROBUSTNESS - Inspired by automotive manual technical aesthetics
  • +INTELLIGENCE - Functional design with modular versatility
  • +MOBILITY - Compact, lightweight, durable for hostile environments
  • +INNOVATION - Aligns with Ford values of resistance and smart design
01 / GENERAL CONCEPT

Off-Road

Survival Kit

Inspired by the robustness, intelligence and versatility of an automotive technical manual — and aligned with Ford's innovative proposal — this project creates three high-performance utility products. More than promotional items, these are real, technical and functional equipment that translate the brand's values of resistance, innovation and mobility into physical pieces that directly dialogue with the off-road universe.

+

Ford's printed manual physically incorporated into products as survival guide

+

Integrated graphic design with practical functionality and technical aesthetics

+

Modular system allowing products to work together for maximum versatility

Client
Wieden+Kennedy
Studio
THE FORCE
BR - SP
02 / Products

Survival Kit Products

Three high-performance utility products with automotive manual aesthetic, designed for extreme conditions and aligned with Ford's off-road values.

01
Technical Utility Jacket

Functional aesthetic inspired by automotive manuals. Structured hood, tactical velcros, functional carabiner. Compact, lightweight, durable and versatile — ideal for hostile environments. Ultra-compact folding capability.

02
Modular Sleeping Bag

Developed for high thermal performance and comfort. Minimalist and technical design with intelligent closure. Takes up very little space (fits in glove compartment). Possibility of coupling with jacket for modularity.

03
Ultracompact Tent

Lightweight, foldable, easy-assembly structure. Technical design with field equipment inspired aesthetics. Exclusive visual communication with Ford graphic codes. Dimensions designed to fit in car trunk.

04
Manual Integration

Ford's original printed manual physically integrated into products as both symbolic and functional element. Creates a true 'off-road survival guide' with integrated graphic design.

05
Technical Development

Complete technical and creative development of the project. High-performance materials research, prototyping, quality control, and supplier coordination until final delivery.

06
Visual Identity

Unique authorial design and visual language with TheForce.cc signature. High visual impact aesthetics with strong connection to the off-road universe and Ford brand values.

03 / Investment

Global Value

Comprehensive value covering complete technical and creative development, high-performance material production, and delivery of all 300 units with quality guarantee.

MANUAL FORD OFF-ROAD PROJECT

Complete Survival Kit

+100 Technical Utility Jackets with automotive manual aesthetic
+100 Modular Sleeping Bags with high thermal performance
+100 Ultracompact Tents with quick assembly structure
+Integration of Ford's printed manual into products
+Complete technical and creative development
+High-performance materials and intelligent finishes
+Supplier coordination and quality control until delivery
R$ 1,036,000.00
TOTAL VALUE

One million, thirty-six thousand reais

Value includes taxes (18%) and complete delivery
+Complete technical and creative development
+Production of 300 high-performance items
+Ford manual integration into products
+Quality control and supplier coordination
+Delivery until end of September 2025
+TheForce.cc authorial design signature
Taxes included
Value Includes
100 Technical Jackets
R$ 1,036,000.00
100 Sleeping Bags
Taxes included
100 Ultracompact Tents
Complete Development

Production Timeline

The project follows a structured timeline to ensure quality delivery:

01
Brand Discovery: Ford brand analysis and off-road concept development
02
Product Design: Technical jacket, sleeping bag and tent design development
03
Material Research: High-performance materials selection and testing
04
Prototyping: Functional prototypes creation and validation
05
Manual Integration: Ford printed manual incorporation design
06
Production: Manufacturing of 300 units with quality control
07
Final Delivery: Complete shipment with documentation until September 2025
04 / Agreement

Terms & Conditions

Commercial terms ensure clear understanding of project scope, deliverables, and production timeline.

01

The value of R$ 1,036,000.00 includes complete technical and creative development and production of 300 items.

02

Production timeline: up to 45 working days after advance payment and final design approval.

03

Delivery scheduled until the end of September 2025 with quality guarantee.

04

Ford's printed manual will be physically integrated into products as technical and symbolic element.

05

Complete supplier coordination and quality control throughout production process.

06

The copyright of the visual identity and design belongs to THE FORCE.

07

The signature of this proposal implies contracting of the services described herein.

08

Changes in concept or scope after approval may generate additional costs.

09

The value includes taxes (18%) in force on the date of issuance of this proposal.

10

Final delivery includes complete documentation and technical specifications for each product.

Contact Information

Company
THE FORCE
CNPJ
22.690.450/0001-96
Address
Alameda Eduardo Prado, 667 - Campos Elíseos
São Paulo, SP - Brazil - 01218-012
Contact
+55 (11) 98624-3000
Instagram: @theforcex

Approval

Location
São Paulo, Brazil
Client
FORD / WIEDEN+KENNEDY
THE FORCE
LUCIANO FERRAREZI - CREATIVE DIRECTOR